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Show all (6)Fascinated by the ubiquity of advertising, documentarian Morgan Spurlock decides to make a film solely financed by product placement. Though many of the companies he contacts decline to participate, Spurlock gains support from businesses such as JetBlue Airways and Ban deodorant. While pitching his ideas, Spurlock visits Sao Paulo, where commercial outdoor displays have been banned, and a Florida school district forced to allow in-school advertising to continue operating.
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Morgan Spurlock gets to have his cake and eat it, too.
And then sell it, shamelessly.
In POM Wonderful Presents: The Greatest Movie Ever Sold, the documentarian who turned himself into a physical wreck for his debut film, the nothing-but-McDonald’s-for-a-month Super Size Me , explores the billion-dollar world of product placement. You know: James Bond downing a Heineken, Tony Stark driving an Audi, and every movie star in the world Googling on iBooks. (Full review)